Having roots in the coastal town of Calicut which was a hub of international trade and travel dating back to the 1800s, Calicut already had an ardent fan base for Ouds and Attars. Our noses had the privilege of knowing some great scents right from childhood which made us appreciate perfumes as a lifestyle essential.

Relentless research and market testing went into finding ingredients and ratios to find a mix that would perform well in the hot and humid climate—the 2 main threats to the lifespan of a scent. 4 years, 6 cities and 11 stores later, we have accomplished what was once thought unachievable—high-quality perfumes, at affordable prices.