MYOP Marketing Newsletter - July 2025

This July, Make Your Own Perfume (MYOP) expanded, connected, and celebrated. From launching our 53rd store to co-creating with hamper makers, from university campuses to TEDx stages—we brought the power of scent to people, places, and unforgettable moments.

New Launches in Chennai & Perinthalmanna

July welcomed Store #52 at HiLite MarketCity, Perinthalmanna, and Store #53 at Chennai Airport—launched with warm inaugurations and our signature scent bar, bringing personalized perfumery to more people than ever.

The Hamper Collective: Calicut Chapter

Hosted in Calicut, this edition of The Hamper Collective began with a hands-on perfumery workshop, followed by a vibrant hamper-making competition. The day unfolded with sessions on photography, AI Manifest tools, creative tips, and deep dives into perfume notes and categories—making it a power-packed day of learning, co-creation, and fragrance.

Lights, Camera, Fragrance — Celebrity Gifting Campaign

This July, MYOP partnered with movie promotions as an official gifting partner, presenting personalized perfumes to lead actors as a token of appreciation.

Fragrance at the Fest

This month, MYOP was the gifting partner at several high-impact community and corporate events across India:

• Investiture ceremony at St. Joseph's College, Bengaluru
  

• Kerala Innovation Festival 2025 – Kochi
  

• TEDx Nagindas Khandwala College (NKC) - Mumbai
  

• CA Meet by Sicasa Calicut – Calicut
  

• Smash & Connect Badminton Tournament – Thiruvananthapuram
  

• Career Insider – Christ University - Bengaluru
  

• Open Mic Event at Gokulam Galleria Mall – Calicut
  

• Gokulam Grand Master 2.0 Chess Competition – Calicut
  

We were proud to be gifting partners at more than 15 community and corporate events this July—from Mirchi’s corporate engagements across three cities to youth summits, women entrepreneur meets, and lifestyle pop-ups.

Influencer Spotlight — 10M+ Views in July

With 41 influencer collabs, July’s campaigns crossed 10 million+ views. From unboxing reels and mall walkthroughs to experiential stories, our creator community continues to bring the MYOP vibe alive—online and offline.

Brand Partnerships & Cross-Collabs

Our perfumes mingled with top lifestyle brands, including - Pepe Jeans, MACV, Rayban, Raymond, Blackberrys, Park Avenue, Elife & Movi, Secrrets, Nautica, KevaBox, Manbhavan, Strikers Bowling, Superdry, Rare Rabbit, Tony & guy, Ganga Spa, Swa Diamonds, Tim Hortons, Barista, Bliss Club, Peora Jewellery, Tasva, Mamaearth, North Republic, Parx, Allen Solly, Supreme Salon, Naturals Salon, Nesto, Fitflop, Vision express, Malabar Jewellers, Bluestone—blending luxury, accessibility, and fragrance like never before.