October Newsletter: Where MYOP Made Every Moment Count

15 EVENTS | 60 ACTIVATIONS | 4.08M+ VIEWS

COUNTLESS MEMORIES BOTTLED

October was loud, bright, and full of momentum, the kind of month that proves Make Your Own Perfume (MYOP) is leading. Festivals, campuses, malls, and creators' gatherings everywhere, MYOP made sure individuality found a scent. Nationwide impact. Stories worth remembering.

NEW STORIES, NEW STORE - EXPANDING THE MYOP EXPERIENCE 

October marked a landmark expansion for MYOP with the opening of Store 60 at Elante Mall, Chandigarh, the city of beauty.

KNOWLEDGE MEETS FRAGRANCE — EVENTS THAT IGNITED CURIOSITY

Universities, colleges, and learning spaces embraced MYOP this October, turning education into a sensory playground.

From IIT Kanpur to Amity University, Noida, to DC School of Management of Technology, students explored fragrance notes, blended their own signature perfumes, and learned how emotion, chemistry & identity come together inside every bottle.

GIFTING THAT CONNECTS - EVENTS ACROSS INDIA

October gifting experiences spanned metros, towns, and campuses, each event adding color, culture, and creativity to the month. Every event brought new faces, new stories, and new scent memories into the MYOP universe.

Lights of Joy – Diwali Event (Phoenix Mall of Asia, Bharatiya Mall)

Nexus Shantiniketan Mall 7th Anniversary, Bengaluru

Cyber Cup Amity University-Nexus Select CityWalk Delhi

SGTB Khalsa College - Nexus Select CityWalk Delhi

CELEBRITY STORIES, PERSONALIZED FRAGRANCES

October featured high-visibility celebrity & influencer touchpoints:

From movie promotions to creator kiosk takeovers, MYOP kept showing up as India’s favorite personalized perfume stop.

Dhruv Vikram lit up Phoenix Marketcity, Chennai, and our celebrity gifting streak continued with podcast drops tailored for Shane Nigam, Avneet Kaur, Rima Kallingal, Soubin Shahir, the Pet Detective cast, Ishaan Khatter, Navya Nair, and Ann Augustine.

One lineup, countless reels, and a month full of fragrance-fueled engagement.

CREATOR COLLABORATIONS & DIGITAL BUZZ

Creator-led storytelling took center stage this month.

The Sol Wellness sampling counter at Focus Calicut offered an intimate, sensory-driven space for creators to experience MYOP notes firsthand.

Further west, our Inorbit Vashi Perfume Workshop provided a guided blending experience that translated beautifully into high-quality social content.

Perfumery Workshop Inorbit Vashi

SPORTING SPONSORSHIPS - BUILDING LOCAL 

PRESENCE

MYOP strengthened its community ties with sponsorships across Kerala, from jerseys for the Hilite Calicut Football Team and Panamaram Cricket League to being the Gift Sponsor for the All Kerala State Table Tennis Tournament. A month of celebrating sport, culture, and connection.

Table Tennis Tournament - Nesto Kalpetta

Jersey Sponsorship for Cricket Tournament - Nesto Kalpetta

Jersey Sponsorship - HiLITE Calicut 2

Marathon Event - Centre Square Kochi

OCTOBER TURNED INTO A HIGH-VOLTAGE SHOWCASE OF MYOP

October was pure momentum. Sixty activations across India, a milestone store opening in Chandigarh, celebrity integrations, creator buzz, and community-driven events kept MYOP in the spotlight all month long. Every touchpoint echoed growth, connection, and storytelling.

Huge thanks to our team, mall partners, and collaborators for powering this journey.

“When People Discover Their Scent, They Discover A Piece Of Themselves.” 

BRAND PARTNERSHIPS & CROSS COLLABORATIONS