Lifestyle

Sandalwood remains one of perfumery’s most cherished ingredients for its warm, creamy depth, long-lasting elegance, and ability to anchor and elevate any fragrance.

MYOP celebrates its 60th store launch at Elante Mall, Chandigarh - a city known as the Rose Garden of India, where fragrance and emotion naturally intertwine. This milestone reflects how MYOP continues to craft personalized perfumes that let every individual’s story bloom, one scent at a time.

Coconut scents are the new fragrance obsession, with creamy, comforting, and irresistibly tropical notes. Loved for their versatility and warmth, they’re redefining modern perfumery with a fresh, soulful twist.

MYOP achieved euphoric engagement in September by strategically linking its brand to major cultural touchpoints, extending its presence from cultural festivals like Onam and Navratri to prestigious platforms like fashion events and TEDx stages. Every collaboration was purpose-built to transform these fleeting interactions into lasting, custom fragrance memories, proving MYOP is an active, cherished part of the nation’s most celebrated moments.

This Diwali, MYOP offers personalized, city-inspired fragrances: Bangalore Bloom, Calicut Spice, and Madras Malar that capture India's soul and can be engraved with names or messages for a deeply personal touch. Unlike sweets or decorations that fade, these custom perfumes become lasting keepsakes and daily reminders of love. They're the perfect gift that speaks without words.

Hubballi, the vibrant “Chhota Mumbai”, just got its own scent destination — MYOP at Inorbit Mall, India’s first Perfume Bar where you can mix, personalize, and refill your own signature fragrance. Experience long-lasting perfumes crafted for tropical weather and celebrate self-expression, one scent at a time.

Perfume and Psychology: The Ultimate Connection

Perfume psychology is the link between fragrance and our emotions. A scent can instantly trigger a vivid memory or a mood shift because the sense of smell is directly connected to the brain's emotional centre. This is why choosing a perfume is a powerful tool for mood enhancement, making you feel confident, calm, or energised.