Lifestyle

MYOP achieved euphoric engagement in September by strategically linking its brand to major cultural touchpoints, extending its presence from cultural festivals like Onam and Navratri to prestigious platforms like fashion events and TEDx stages. Every collaboration was purpose-built to transform these fleeting interactions into lasting, custom fragrance memories, proving MYOP is an active, cherished part of the nation’s most celebrated moments.

This Diwali, MYOP offers personalized, city-inspired fragrances: Bangalore Bloom, Calicut Spice, and Madras Malar that capture India's soul and can be engraved with names or messages for a deeply personal touch. Unlike sweets or decorations that fade, these custom perfumes become lasting keepsakes and daily reminders of love. They're the perfect gift that speaks without words.

Hubballi, the vibrant “Chhota Mumbai”, just got its own scent destination — MYOP at Inorbit Mall, India’s first Perfume Bar where you can mix, personalize, and refill your own signature fragrance. Experience long-lasting perfumes crafted for tropical weather and celebrate self-expression, one scent at a time.

Perfume and Psychology: The Ultimate Connection

Perfume psychology is the link between fragrance and our emotions. A scent can instantly trigger a vivid memory or a mood shift because the sense of smell is directly connected to the brain's emotional centre. This is why choosing a perfume is a powerful tool for mood enhancement, making you feel confident, calm, or energised.

From ancient Persia to modern perfumery, the rose has remained the timeless queen of fragrance—symbolizing love, luxury, and depth. At MYOP, we bring this legacy to life with One of a Kind, Midnight Velvet, and Bomb—three rose-based perfumes that transform every spritz into a memory, a mood, and a mark that lasts.