MYOP BLOG

Two to seven percent of trees ever produce it, and it takes a decade to grow. Here's why oud costs what it does, and how to wear it without it wearing you.

Two bottles, your ratio, ten minutes at the table. Here's what actually happens when you sit down to blend your own perfume at MYOP.

Fashion house or fragrance house, mass batch or small batch, five percent oil or fifty. Here's what actually separates niche perfume from designer, beyond the name.

Perfume is one of the few gifts that gets better with time instead of worse. Here's how to actually pick one, from a stranger's taste to your closest person's exact favorite note.

Ever notice one perfume disappears by noon while another survives the whole day? It's
the percentage inside the bottle, not the brand name on it.

Coconut isn't a beach note. It's a skin note, and it holds its shape on a humid Indian
afternoon better than most citrus does. Six picks, and what to do with them.

Two bottles, one blend, and a rule most people get backwards on the first try. Here's the order that works.

Two sprays, both below the collarbone. That's most of what office fragrance etiquette actually is. The rest is picking notes that stay on your side of the desk.

Two bottles, one nose, and a ratio you pick yourself. Here's what's actually happening inside a Fusion, and why 50/50 is rarely the answer.